It all began in 1925 .....
... When Joan Danés Torner (founder of the Danés confectionery) was born on Mercaders street in Girona. The city greatly influenced his trajectory.
Even as a small boy he was skilled at using his hands. He dreamt of becoming a doctor but because of the war and the post-war situation he had to start working to help his family when he was just eleven years old. After trying various professions, he fell in love with baking.
In 1944 he moved to the town of Arenys de Mar, in search of work as a pastry chef. With his experience as a baker, he began to work under the orders of the owner, pastry chef Antoni Carreras. Here he learned the trade.
……. From 1952 to 1971
In 1952 he returned to the city of Girona to take over the premises of the Daunis confectionery in Plaça de la Castanya and set up his own business. He was one of the first to make Easter eggs and display them as works of art, earning him the recognition and respect of his competitors.
It was at this time that he met his wife, Paquita Pons Reyner. She was to accompany him throughout his personal life and professional career.
In 1958 …….
Antoni Carreras was looking to transfer his business to someone who would maintain it as a confectionery. He remembered that meticulous apprentice who had worked for him and Joan Danés, in love with the Barcelona coast, decided to move his family there.
….. From 1972 to present day
In 1972 his son, Josep Danés Pons, began to learn his father’s trade, working in the family’s workshop in the morning and studying to be a draughtsman in the afternoons. In the end he decided to follow in his father’s footsteps and took over the business, contributing his own personal touch. Later he would meet his wife Rosa Farrarons, who fell in love with the trade and the craftsman, and together they continue to run the confectionery today.
In 2009 the third generation joined the team, Eduard Danés Farrarons, who after completing his studies in graphic arts now applies them in the family’s confectioners workshop.
In 2012, Joan Danés received an award from the Guild of Bakers and Confectioners of Barcelona, acknowledging his over 50 years in the profession and Paquita Pons was given the Mare de Déu de Montserrat Medal at the 43rd Homage to Women Confectioners.
In 2016 their grandsons, Eduard and Marc Danés Farrarons, decided to launch a new project based on these sweet memories, creating the Danés 1944 brand.
The women in our family, Paquita Pons Reyner and Rosa Farrarons Freginals have played an incredibly important role. They have spent day after day behind the counter attending to our customers and providing their very special touch.